If you start running out of ideas go ahead and check out keywordshitter.com. If you plug in one keyword it will start spitting out thousands of variations in just a few minutes. In this step we’re simply going to identify a few keywords that seem like they might work. Don’t concentrate too much on culling the list at this point, as most bad keywords will be automatically eliminated as a part of the process.
Check plagiarism, rewrite an article, run a spell checker, count words or change text case. We compete nationally for an extremely competitive keyword that we were already ranked well for, however, we wanted to be at #1.
This should be the first step for any homepage campaign, according to Achalu Narayanan, vice president, Internet Marketing, Egnyte. Narayanan recommends the free Google Keyword Planner tool, which can be used to input your website’s home page URL and review the keyword ideas Google provides. You should also do the same for two or three competitive sites, he says. To use Keyword Tool for free, simply put a keyword in the search bar and press the button! Keyword Tool will show you keyword suggestions and some data absolutely free. If you would like to see all the available data, you are welcome to subscribe to Keyword Tool Pro. If you are running pay-per-click advertising campaigns and target your ads based on keywords that users type in Google, you know how important it is to select the right keywords for your campaigns.
Get 5 lookups per 24 hours, 25 related and 10 competitor keywords per lookup in a 10 day trial. This is in contrast to some other tools, which have too many advanced settings and data for newbies to figure out quickly. Simple and straightforward, exactly how most SEO tools should be. To start we’re going to use the keywords we found in the SEO chapter, and inject ourselves into the conversation wherever it’s taking place. Now that we have a few basic links flowing, we’re going to work on some strategies that will send continual links and press, eventually getting to a point where we don’t have to build any more links.
For this example we’ll pretend like we were finding a keyword for this book (and we’ll probably have to build out a site so you see if we’re ranked there in a few months). The first thing we need to do is to figure out what that keyword is. Depending on how popular our site is and how long it’s been around, the level of traffic and difficulty we’ll get from this effort may vary. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. All this means is we need to make it clear to google what our page is about, and then make it clear that we’re popular. In order to do that, we’ll follow a very simple process that works every single time with less effort than you probably think is required.
Create a secure password, check password strength or encrypt a password; all tools related to password management are readily available. A range of domain related tools to find out domain age, domain authority, DNS records or expired domains, etc. Use proxy tools to know your IP location or to get a free daily proxy list. A list of free tools in one place to measure, monitor, and keep track of your website’s performance.
Google works largely the same way today, although with much more sophistication and nuance. A link from an authoritative site is much more valuable than a link from a non-authoritative site. A link from the New York Times is probably worth about 10,000 links from sites that don’t have much authority. The idea for PageRank — Google’s early ranking algorithm — stemmed from Einstein. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. These references acted almost like a vote — the more your work was referenced the more important it must be. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them.
You can also select “Download latest links” which provides more recent links than the other option. That said, you can check at least a sample of Google’s index in the Google Search Console . But link juice doesn’t only work site to site — if your homepage is very authoritative and it links off to other pages on your site, it passes link juice as well. Now that we have our keyword selected, we need to make sure Google knows what our site is about. This is as simple as making sure the right keywords are in the right places. Most of this has to do with html tags, which make up the structure of a webpage. If you don’t know html or understand how it works, just pass this list to a developer and they should be able to help you.
As a general rule (this may vary based on how old your site is, who the links are from, etc.), based on the number of links you have, this is the maximum level of “difficulty” you should go after. The Google Keyword Planner is a tool meant for advertisers, but it does give us some rough idea of traffic levels. If you don’t, try to start with something more generic and broad as a keyword, and you’ll have that many quickly. Clicking “view as text” will let us copy and paste all of our keywords into a text editor and create an enormous list.
RankPay took us from hovering near the bottom of the first page of Google to the top. After using RankPay’s service for about 7 months, we’ve moved into the Top 3 results for a few of search terms. That’s helped us increase sales by over 240% since we signed up, making SEO our best marketing investment in 2017. Through performance-based SEO, PPC management, content marketing, and technical website work, we help our clients achieve greater success online. We focus on improving your in-market visibility and enhancing your website experience to capture more leads and/or generate more sales. Reach the right audience at the right time with paid advertising with search and social media.
(By the way, I wonder how hard it would be to write an article for entrepreneur.com — I could probably do that and build a few links to that easily, even linking to my site in the article). Entrepreneur.com is definitely a big name, and “growth hacking techniques” is in the title explicitly. This will be difficult to beat, but there are no links in the SEMRush index that point direct to the page. If you have a brand new site it will take a month or two to start generating the number of links to get to page one. If you have an older site with more links it may just be a matter of getting your on-page SEO in place. One important thing to note is that Google gives us this volume as “exact match” volume. Go ahead and sort the data by difficulty, and eliminate all of the stuff that is too high for your site (don’t worry, we’ll get those keywords later).
The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc.
If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. We have just one more thing to go over before we start getting those first links pointing to our site. If you’re ever creating links (like we’ll show you in the future) I only ever use something generic like the site name, “here” or the full URL. Unfortunately this doesn’t let us see much a to the value of the links, nor does it show us links that have dropped or where those links are from. To see all of your links, click on “More” under “Who links to you the most” then “Download this table.” This, again, seems to only download a sample of what Google knows about.