At its most basic, “SEO” means finding ways to increase your site’s appearance in web visitors’ search results. Every business with a Web site should make Search Engine Optimization — trying to get your site as high up as possible on Google and Bing search-results pages — a part of their growth strategy. Search Engine Optimization is one of the strategies that will help you ace the competition.
“If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold,” the post continues. Adding a site map — a page listing and linking to all the other major pages on your site — makes it easier for spiders to search your site. As with all other approaches, be sure your links are appropriate, and be careful not to cross the line into excessive linking — you don’t want your visitors to get annoyed. The title tag and page header are the two most important spots to put keywords, PC World notes.
After running the numbers in new revenue, it becomes apparent why SEO is valuable – especially for small businesses. People who search for exactly what you offer and see your site on the first page of results are considered ideal visitors because they are the most likely to convert into customers, subscribers, etc. If your website isn’t in the top few results, let alone the first page, it’s almost like your website does not exist. Which ultimately means it’s almost like your business doesn’t exist, either. We were one of the biggest sellers on Amazon before our agency was born. We know the Amazon ranking algorithm better than most as our experience in generating over $50,000,000 in aggregate sales speaks for itself.
Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. SEO lets you focus your efforts on the exact people you want to visit your website. Because businesses are able to target ideal visitors instead of relying on broad ads, 72% of businesses say SEO gives them the most bang for their buck compared to newspaper or television ads.
This leads to a higher tendency for your link to be clicked, which leads the users to your website. One of the benefits of SEO for your business is establishing your brand’s awareness even further. On the other hand, customers may think that you are not yet well-known or even a new player in the industry if you are at the bottom of the search engine results. This may also lead some customers to think that you have no budget to boost your website for better search results.
Google will then understand your site a little better (and your readers get more information on the topics they’re reading about). As a rule of thumb, you should spend as much time promoting your content as you do creating it. Authority is gained through links from as many websites as possible, as well as from authoritative websites. If you want to rank with a page, you need to first make sure that page is getting as much authority and topical relevance as possible from your other pages.
Using our data driven approach our specialists will unleash a wave of organic traffic growth for your business. Feel free to contact me at any time to see how we can help your business succeed online. Search engine optimization, on-page SEO, off-page SEO, page speed optimization, content & backlinks. Whether displayed on your company’s account, or recommended, re-tweeted, and re-distributed by someone else, this strategy exponentially muliplies the number of places where visitors will view your links. Your content needs to be fresh — updating regularly and often is crucial for increasing traffic.
SEO refers to the ability of a website to gain quantitative and qualitative website visits through organic search engine results. Make sure to take on the challenge and use SEO to your advantage. Back in April 2015, Google Search stated that mobile-friendliness has a significant impact on websites’ rankings on Google Search. This change will result in better user experience and easier navigation of websites. SEO improves user experience because Google Search has included another parameter as a ranking signal and this refers to the friendliness of websites to mobile devices.
However, if you’re offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles. is a content creator for Elegant Themes from Florence, AL. He is a runner, podcaster, geek, gamer and all-around geek. He livestreams “The Weekly WP Roundup” on the Elegant Themes Facebook and YouTube channel every Friday at 3pm EST, and he hosts the Geek to Geek Podcast for funsies in his free time. While you might occasionally have an off-topic piece of content , you generally want to keep all the content you post relevant to the overall topic of your site. Because you can’t control who links to you, it’s possible to disavow backlinks that you think might harm your online reputation. Additionally, a big part of SEO is sitemapping and schema markup. And you can help Google navigate your site and learn how different pieces of your content is related to each other bylinking to other articles on your own site.
Your homepage is a great example of a page that carries a lot of authority. A page acquires topical relevance when it’s linked to from topically related pages using anchor texts describing the topic. Links pass on authority and topical relevance from one page to another. This goes for links from within the same website – called internal – as well as for links from outside a website – external links. If you’re targeting a set of keywords with a similar meaning, then map them to the same page.
I cover various small business topics, including technology, financing and marketing on business.com and Business News Daily. Optimizely is an A/B testing tool that businesses can use to better their websites. A/B testing is a method used by digital marketers and web designers to analyze two types of a webpages, landing pages or websites and determine which one is better received using live analytics. Even if it’s a subtle change, like adjusted colors or differing design elements, A/B testing can provide worthwhile insights.
Google Autocomplete, the source of data employed by Keyword Tool, was created by Google to make search experience for people easier and faster. KeywordTool.io is used by many leading SEO’s to find long-tail and related keywords. The free version of Keyword Tool can generate up to 750+ keywords from Google autocomplete in seconds. Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. The first place to start is with long-tail research and this can be done with the help of a number of tools. I’ve worked for newspapers, magazines and various online platforms as both a writer and copy editor.
But have you also considered the benefits of SEO to your business? This can either be done by yourself, with a little knowledge of HTML and access to your server, or it can be done by your web designer. As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in. If you’re in the mobile phone space or travel, you’ll be fighting a losing battle unless you’ve got a sizeable budget to spend.