If it’s other content on your own site, change it to make it unique. When it’s done, you’ll get a list of all the URLs with the number of duplicate content and a color-coded “risk” score. Google hates duplicate content and it can get you whacked with a penalty ever since Google’s Panda algorithm update.
Basically, you’re looking for “Client Errors ” , duplicate URLs, missing or duplicate content, missing or duplicate meta descriptions and missing alt text. An SEMrush study found that approximately 60-65% of websites with HTTPS rank on page one of Google. If possible, choose the HTTPS version (which is the secured/encrypted version) since there’s a slight search-rankings boost. …and look at the related searches at the bottom of the page.
Since this is a 9,000-word beast, you’ll probably want to take it one section at a time. To help you navigate, here are the topics we’ll be covering.
Once you have a list of high-quality sites to get backlinks from, you can get to work on off-page SEO techniques like guest blogging, brand-mention link acquisition, and broken-link building. Meta tags are small elements inside a web-page’s code that help define the structure of the page’s content. For example, an H1 tag alerts crawlers to the title of a blog post or web page. H2 and H3 tags indicate information hierarchy, just as subheads of various sizes would in an analog document. Crawlers then compare the text under each title tag with the words in the title to make sure content is relevant. AMP is a Google-sponsored, open-source platform that allows website content to render almost instantly on mobile devices.
Audit your content on a set schedule and make updates as needed. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. Something like “it was” and “what happened after SEO optimization”.
Alternatively, if you prefer listening to content, check out my podcast episode with Kurt Elster. Google has a cool feature called Google My Business, which allows you to put your business’s details into Google’s database. While not applicable to everyone, if you have a physical store or just want more local site traffic, local SEO can give you a nice boost. Site speed AND crawl speed are both important to your site’s ability to rank and user experience. According to a study from Radware, 51 percent of online shoppers in the U.S claimed if a site is too slow they will not complete a purchase. The best thing to do here is to either create a 301 redirect from that page to another relevant page OR contact the site owner and ask them to change the link directly to a more relevant, existing page. To perform a backlink profile analysis, log in to Ahrefs, search for your site in their Site Explorer, then click “Backlinks” in the menu on the left-hand side.
As you can imagine, if you have hundreds or thousands of products, this could take a loooong time. …and Amazon spits out autofill suggestions like dachshund gifts, shirts, stuffed animals, etc. These are all keyword ideas — put them in a Google spreadsheet to keep for later. But if they’re searching “Asus VivoBook E200HA”, they’re probably shopping around for the best deal on that exact laptop — which means they’re much more likely to buy. For example, someone searching for “best laptop” is probably still in the research phase — they may not be ready to buy.
Your home page should link to all your major category pages, and potentially even some of your best product pages as well. If your site already has less-than-ideal structure, don’t go moving around pages until you’ve consulted with an SEO expert. We can help you consolidate pages, improve internal linking and redirect old pages to new pages without hurting your SEO. Use keyword research to create highly relevant page URLs and subdirectories. However, if you REALLY want to get serious about your SEO and maximize your keyword spread, you should consider creating a keyword matrix. And we’ll get to all that, but for now let’s talk about how to use it to easily and quickly perform ecommerce keyword research. But for now, let’s talk about other ways to find more keyword ideas.
SEO, on the other hand, only requires effort up front — once you rank, you practically make sales on autopilot with no recurring expense. Or a growth marketer looking for innovative and highly effective ways to increase traffic. A smaller online business owner trying to find scrappy ways to grow your business. A link to download the PDF will arrive in your inbox shortly. Staying on top of SEO may be challenging, but the right tool kit, techniques, and tactics help to build an SEO strategy that brings long-term benefits.
Content that once loaded slowly on mobile—videos, ads, animations—now loads rapidly no matter what device visitors are using. All this can sound overwhelming for rookie search marketers. The takeaway is that it’s better for your site to be built to run HTTPS from day one or to switch over to HTTPS. All that’s left to do is rank these results according to their relevance and quality. Search engines store this information in huge physical databases, from which they recall data whenever anyone makes a search. Google has data centers spread across the world; their mammoth center in Pryor Creek, Oklahoma, has an estimated 980,000 square feet.
These pages typically have no content on them and should be noindexed . This should be fewer than the number of URLs in your crawl report. If there are more, that could signal junk pages being categorized, such as product or site searches, blog category pages, or tag pages. If it’s on another site, consider contacting the site owner about it or asking them to link to your original canonical URL.
They’re likely to be reading product reviews and comparing features and benefits. I hope by now you understand why Google is one of the best marketing channels. Now let’s assume you have a conversion rate of 10% (pretty low for a high buyer-intent keyword; more on buyer intent in the research section). Well, let’s say your store sells gifts for wiener dog lovers, like my client, The Smoothe Store. Obviously, you would want to rank for a key term like “Dachshund gifts”.
This also gives you another spot to include your keyword on the page, and gives you a shot at showing up in Google image results. Your category pages are arguably the most important pages to rank. If someone finds them in Google, they immediately have access to all your products in that category. AdWords ads that take up to the last 3 spots on the search page.
Has a larger thumbnail and can provide more information, and displays at the top of the search results. These display a horizontal row of images at the top of a search. A time-sensitive, news topic block appearing at the top of the results page. Shows, typically 3, local businesses and a Google map and is dominate on mobile. what is an seo Images were also important and surpassed video results appearing in 51.09% of global searches and in 41.68% of US searches. For the 15 features analyzed reviews were number 1 appearing in 57.93% of global searches and in 62.03% of US searches. We also do so visually, making it more appealing and easy to browse.
For example, Spellbinders has grown traffic to their site by 130,000 unique, organic visitors by adding a gallery page pulling in user posts from Instagram to their site. They do an excellent job of implementing reviews, long-form content and excellent digital marketing consultancy usability all wrapped in an excellent design. So, when a page has a lot of information, Google thinks it has a better chance of containing the answer a searcher is seeking. The top pages in Google tend to be long-form content of at least 2,000 words.
This network allows Google to store billions of pages across many machines. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases. You’ve probably noticed that we feel pretty strongly about content. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.