Voice searches aren’t just for smart speakers, like Amazon Alexa. Google has even reported that nearly half of all adults use voice search everyday. But if you put out high-quality content written by respected experts, your E-A-T is going to be in good shape. When it comes to improving E-A-T, there really are no shortcuts.
If your site puts out generic content written by random freelance writers, it’s going to be hard to establish E-A-T. Let’s cap off this beginner SEO tutorial with a handful of emerging trends in the digital marketing world. I’ve found that a significant update to old content results in a “Freshness boost”. Plus, users always want to read new stuff that’s 100% relevant right now. And use H2 and H3 subheaders to break your content up into neat sections.
And that’s one of the reasons that the page didn’t rank well in Google. I recently improved the organic traffic to one of my pages by 219%. But let’s say that you want to make a chicken curry at some. You’d probably search for something like “Thai chicken curry recipe”. And understanding search intent is a BIG part of succeeding with SEO in 2020 . Search Intent (also sometimes called “User Intent”) is the primary reason that someone performs a search. As it turns out, there are four main types of Search Intents.
Images are much more visually engaging than an article that’s 100% text. But if you want a quick overview, Pogosticking is when users bounce the four ps of marketing around the search results to find something that helps them. So last year I decided to better align the page with search intent.
For example, Google’s new “How Search Works” report mentions that they want to rank “reliable sources”. But when you realize that Google specifically states that the text content on a page is important for image SEO, this finding makes a whole lot of sense. 36% of American consumers have already used visual search .
Here’s how you can use video to improve your SEO this year. In fact, according to Cisco, online video will make up 82% of all online traffic by 2022. The rater guidelines spend a lot of time evaluating the site itself. They even go as far as to say that medical content needs to be written by health care professionals. If you hire random freelancers to write your content, you’re in trouble.
But based on how things are trending, visual search is poised to take off in 2021. 99.58% of all Featured Snippets are from pages that rank on the first page for that term. According to SEMrush, 6.83% of all search results have a Featured Snippet. Now that Google can divide up a single page into distinct passages, you can expect long-form content to work even better for SEO in 2021. Today, Google can parse a single piece of long-form content into 5, 10, or even 100 unique passages.
This feature is going to affect 7% of all searches, which is a massive number. This feature allows Google to rank specific sections of a page (“a passage”) independently. But 9 times out of 10, you can improve your core web vital scores using the tips that I outlined above. And once you feel like you’ve mastered those, start looking into more advanced stuff, like YouTube SEO and voice search. Plus, according to Sistrix, YouTube videos are now becoming a bigger part of Google’s search results too. In fact, according to Search Engine Land, 1 in 5 searches done on mobile phones are voice searches.
And if you can hook them up with a stat, a survey, or an industry study, they’ll link to you like there’s no tomorrow. Today, that page gets 156.46% more organic traffic than the old version.
Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started. And each entry is structured to give people a primer on that topic. But instead of linking together random blog posts, you present them as entries in a single “hub”. Content hubs are essentially a bunch of related content that cover a specific topic. And thanks to social media sites like Pinterest and Instagram, visual content should continue to see growth in 2021. And those 5 pieces of content brought in 22,926 backlinks, 23,217 social media shares and 262,983 thousand visitors.
The downside of long-form content USED to be that you could sometimes get beat by a more focused page. If not, I recommend going back and organizing your content into VERY clear sections. This means your content emails videos needs to be divided up into dedicated sections. The only difference is that a single page now has more chances to rank. Passages allow Google to rank specific, relevant passages from a specific page.
You’ve probably noticed more Video Featured Snippets in the search results. If video isn’t part of your digital marketing plans, you’re missing out.
For example, this post used to rank really well for “SEO campaign”. So even though this was a “how-to” keyword, I didn’t publish a step-by-step tutorial. That’s why I recommend embedding video content into your blog posts. And from my own Google Analytics data, I’ve seen that this can significantly improve your bounce rate. And considering that Google owns YouTube, expect even MORE YouTube videos in the search results in 2021. In fact, a small HubSpot study of 165 Video Featured Snippets found that 80% of them contained a keyword in the title. From what I’ve seen, here are the 3 most important things to do to get your video content in a Featured Snippets.