Here’s how you find search engine rankings for your web pages with SEMrush. One of the first steps in improving is to know where you’re starting from. When you talk about search ranking in SEO, you’re talking about the position of your content on search results pages . Search engine optimization efforts aim to increase organic traffic. That’s the traffic you get when visitors click a link in search results to get to your site.
In other words, they’ll help you generate right type of traffic — visitors who convert. next page Confusion is a common issue facing digital content marketers — and we want to help.
Whenever you create content, your primary focus should be on what matters to your audience, not how many times you can include a keyword or keyword phrase in that content. Focus on being helpful and answering whatever question your customer might’ve asked to arrive on your post. Do that, and you’ll usually find you naturally optimize for important keywords, anyway. Website visitors searching long-tail keywords are more likely to read the whole post and then seek more information from you.
If you have too many similar tags, you may get penalized by search engines for having duplicate content. Blog posts shouldn’t only contain text — they should also include images that help explain and support your content. Meaning, to ensure your images benefit your blog’s SEO, you’ll need to ensure you include image alt text. Your meta description is meant to give search engines and readers information about your blog post’s content. Meaning, you must use your long-tail term so Google and your audience are clear on your post’s content.
That means incorporating key search terms as close to the root domain as possible and keeping URL length to 60 characters, or 512 pixels. If optimized right, URLs act as a positive ranking factor for crawlers and motivate users to click through. Follow these suggestions to improve your search engine optimization and watch your website rise the ranks to the top of search-engine results. So, Keyword Density is out of the window these days, Instead, we can just use LSI keywords for better ranking. Create unique content for every medium (press releases, blogs, guest blog posts, etc…). If you send out a press release, do not copy and paste that press release onto your website.
There’s a technical side as well, which includes things like site speed, user experience, mobile-friendliness and working links. Putting your primary keyword in the URL is simple and improves search rankings. Proper navigation and internal linking ensures those pages get the most authority from your home page, and thus have a better chance of ranking highly in search. Each time you search, check off all the keywords and add them to your list, then download that list to a CSV with the “Download Selected Keywords” button. Amazon is a gold mine of high buyer intent keywords — people literally search on Amazon with the intent of buying something.
While the latter may not give you a ton of page authority due to the sheer number of links on the page, they are much easier to get and give you some boost in your rankings. Think about it – your product and category pages can only rank for so many keywords. Once you’ve maxed those out, you’re not able to cover any more search real estate, so to speak.
You’ll rank for keywords that don’t get a lot of traffic or don’t cause customers to buy. Search Engine Optimization is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Content that matches searcher intent will produce better engagement metrics, send positive signals to search engines, and rank higher over the long term. Define a list of keywords your site has a chance of ranking for, balancing highly competitive short-tail keywords and focused, low-competition long-tail keywords.
Use Alexa’s Keyword Research tools to find new keywords that may not have been on your radar. An effective keyword research project and strategy combines these three types of keywords, building them into site structure and content to help the site rank in SERPs. Let’s go back to the beginning of the whole search process for a minute. A search starts when a user types a word or phrase into a search engine.
This makes things unorganized and difficult for blog visitors to find the exact information they need. It also results in your URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics. Google’s free Search Console contains a section called the Search Analytics Report. This report helps you analyze clicks from Google Search — it’s useful to determine which keywords people are using to find your blog content. You can also learn how to use Google Search Console by reading this blog post written by my colleague Matthew Barby, and by checking out Google’s official support page.
Search engines use keywords to figure out searcher intent, or what the searcher is actually hoping to find. Page titles aren’t read just by people; search spiders also “read” them when crawling. That means that SEO-optimized on-page titles should include important search terms and be no longer than 70 characters. Any longer than that and search engines will truncate the title in SERPs, which looks bad to searchers. On a granular level, SEO-friendly URLs should be structured in a way that describes the page’s content both for crawlers and for users.
Longtail keywords are phrases of four or more words with a low search volume. Together, these tell Google how users interact with your site and if your content is relevant, which can affect search ranking. Aside from keywords, which we’ll look at in a later chapter, it’s essential to understand what people mean when they type in a search term. You can learn more about the importance of links for SEO in our ranking factors guide. Now, let’s look at what Google uses to determine which web pages have a good search engine ranking.
If it gets picked up in multiple publications, the search engines will see that you have duplicate content and penalize you for it. The title tag tells search engines what the page is about and that the page on your website is relevant for that keyword or keyword phrase.
…but there’s also the fact that content is one of the easiest ways for your store to rank for more keywords and build more backlinks. Any local links are a great way to build overall domain authority and help local rankings.
In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind. Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Enhancing your site’s on-page SEO and creating or updating content to be the best result for its target keywords, being sure to link back to your most important product pages.
If you’re worried that your current blog posts have too many similar tags, take some time to clean them up. Choose about 15–25 topic tags that you think are important to your blog and that aren’t too similar to one another. Topic tags can help organize your blog content, but if you overuse them, they can actually be harmful.