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should play a part in your online marketing strategy as it helps people to find you online. Over time that leads to more organic search traffic, and more leads and sales. Without SEO, it’s much harder for Google to know when your content is relevant to what potential customers are searching for, and show it to the right people at the right time. If search engines ignore your business, that results in less traffic and fewer leads. Keywords are an essential part of your search engine optimization.

These serve as incoming links to your site, which is one of the primary ways search engines determine ranking. And since the bookmarks are public, they can be viewed by other people and can draw their traffic to your site. SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on an SERP. Content Marketing – Once potential keywords are identified, content marketing comes into play. This can be updating existing content or creating brand new pieces of content. Good content also has a greater chance of being shared on social media and attracting links.

That’s because keywords in content tell Google and other search engines that your content is relevant to a particular search intent. That relevance helps search engines to show your content to the right people at the right time. This is why it’s so important to do keyword research for both SEO and content marketing. If you’re not sure where to start, hire a professional SEO expert to find the keywords you need. Another important part of an SEO introduction is understanding the significance of keywords.

Visibility in search engines can lead to better brand awareness and increased sales. Learn how to optimize your website for better positioning through search engines including Google, Yahoo, and Bing. Each time someone clicks on a company’s PPC banner, the company pays Google for that click, with the price based on how difficult it is to rank for that keyword. The higher the competition , the higher the cost per click. Both SEO and PPC comprise the principal parts of search engine marketing .

As we’ve already discussed, keyword research is still valuable, and technical SEO issues that keep Google and other search engines from understanding and ranking sites’ content are still prevalent. Search engine optimization is the way of enhancing the quality and quantity of organic traffic by increasing the visibility of the website.

As the search engines focus on providing optimum service for the users, it ranks those sites higher which possess appropriate information as well as are easy to navigate and understand. seo ranking service providers improve the design and content of the web pages to make it appealing for the search engines. They further ensure that the website contains relevant keywords, so the search engine displays the site to the people searching for specific topics. These days, no business can afford to ignore search engine optimization.

We explained above that keywords are the specific words or set of words that best describe the theme or overall concept of an idea, website, business, or product. Keywords are the words that people use when conducting a search, and should be words that are included in the content of your webpage. Choosing the right keywords can help to drive traffic to your site, attract potential customers, and greatly improve your SEO ranking. An SEO audit is a crucial step in the Power Digital methodology. Our team will conduct a comprehensive review of your entire SEO setup both on and off-site to develop a deep understanding of your current strategy.

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The more on-page SEO elements you address effectively, the higher your site will rank in organic searches. Since the days of keyword stuffing, Google has been working hard to understand what makes a website relevant and informative. It applies this knowledge every few months when it releases a new update designed to rank sites more effectively. The clearer you are about the page’s content, the more accurate the indexing process will be. Technical SEO is the aspect of SEO that will help to effectively configure your site to optimize its crawlability. There’s a variety of SEO tools that can help you with this task.

Every link on your page has to be relevant to your content and of interest to your audience. You can work to increase your number of backlinks as long as you follow Google’s quality guidelines.

You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time. Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase. ” The truth of the matter is that email marketing strategy marketing actually works, and proper implementation can help anyone generate greats results. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for. to teach you more about SEO meaning, SEO optimization, and SEO marketing. With this resource, you’ll be able to give your SEO definition and generate long-term results.

The best way to generate a large number of backlinks is to create quality content that people want to share or reference from their websites. Read on to find out the true meaning of and how to use it in marketing your business. SEO is how you make sure your business website shows up on that search results page. And it’s absolutely key to making sure that potential customers can find you. These days, the quality of your backlinks is much more important than how many you have. Links that point to your site pages should come from relevant, and ideally, also authoritative sites.

If you have a website, that’s good news, because you can invest time and talent to create a site that makes you more likely to rank highly. The most important consumer group isn’t millennials or Gen Z, as so much conventional business wisdom might have you think.

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If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting. I have not been able to find such kind of information throughout the search engines and internet. It’s been fabulously informative to read your blog and i am going to suggest it to another fellow as well. So how to use this 4 keywords in my website like title description and content. You should try to include your keyword phrase in the name of your image, if possible, but don’t overdo it. Image search is much more widely used than believed, so traffic from there is also valuable.

Not only are alt tags good for search engines; they are also good for accessibility. If someone is using a screen reader, they will be able to hear what that image is. Much like title tags, the SERPs will highlight keywords that the user searched for, increasing the likelihood of the user clicking through to your website. Sharing links to your site can help people fin d your site. Here’s how to prevent your site from losing search engine traffic due to slow performance or lax security.

After a few hours, you would be able to see some stats about your sitemap. It will show you the number of links it found in your sitemap, how many of them got indexed, a ratio of images and web pages, etc. You need to scroll down to the ‘Search Engine Visibility’ section and make sure that the box next to ‘Discourage search engines from indexing this site’ is unchecked. However, sometimes this option can get checked accidentally and it makes your website unavailable to search engines. When people search the web for the topics you write about, your search-engine-optimized content will appear higher in the search results, and you’ll get more people clicking through to your website.

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers. Don’t forget to use bold, italics, heading tags , and other emphasis tags to highlight these keyword phrases—but don’t overdo it.

Comments can be a strong indication of user engagement on your website. Engaged users mean more links back to your site, more traffic, and improved .

The recipe of this score is kept secret so that people cannot game the results. By using categories and tags properly, you make it easy for your users to browse your website.

Since it’s easy for users, it also makes it easier for search engines to browse your website. On the other hand, tags are more specific keywords that describe the contents of an individual sneak a peek at these guys post. For example, a blog post filed under the food category can have tags like salad, breakfast, pancakes, etc. Once you have successfully added your sitemap, it will appear as pending.

For example, someone searching for “LSI keywords” probably wants to know the basics. Second, your hub pages are strategically designed to rank for lots of definition keywords.

You still want your language and writing style to read naturally. The best pages are written for the user, not for the search engine.

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With the new update, things like keyword stuffing were no longer acceptable and caused many sites to fall drastically in rankings. White Hat seo audit follows the rules put forth by search engines and optimizes content, backlinks and technical SEO. Many, like Jill Whalen, found the importance of SEO through trial and error and experimentation, gradually concluding that the words on the page made all the difference in search engine rankings. You have prominent people in the blogging space demanding that Google somehow fix it. So, Google finally did or at least they fixed the PR problem didn’t solve the blog spam problem. They introduced what was called the no follow attribute no follow tag and it allows you to say yes this link for my website should not carry credit for my website to other web sites. The idea was if you use this for your blog links then people wouldn’t expand you anymore because it was just going to be a waste of time.

Even if you don’t sign up to Moz Pro, a number of free tools are available. There’s also a huge supporting community ready to offer help, advice, and guidance across the breadth of search marketing issues. The tools main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data. Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising, and other channels to reach consumers. Individuals who focus on maximizing the organic traffic to a website study the ever-changing trends and algorithms used by search engines.

You wouldn’t think the launch of the Google toolbar would be such an important huge chapter in SEO but it really was. In particular it was because the Google toolbar came with an advanced feature called the PageRank meter. Suddenly people could discover how important Google deemed their sites and particular pages based on the links pointing at them.

Then everybody had a PageRank score and if everybody can have a PageRank score then we could buy and sell links based on PageRank scores. It is whoa that has continued to play Google him seo audit is based to this day. In case you’re unfamiliar with dwell time, it’s the amount of time that people spend on a site once they’ve clicked on a link in the search results.

So — SEO can help you improve your rankings in search engine results. There are also many tools available to help identify the best keywords in your niche, such as Google Keyword Planner and SEMrush. Introduces with the Google Toolbar in 2000, Page Rank is a numerical figure that Google assigns to a website to show its importance and relevance. It’s determined by the number of links that point back to a site, and also takes into consideration the quality of the links themselves. Generally, links that come from sites with a high a Page Rank will have greater importance.

It remains an essential yet elusive tool in the arsenal of any good SEO expert. We caught up with Julia Nesterets, the founder of SEO crawler Jetoctopus to understand what exactly an SEO crawler and why is it so important.

When a bot follows your links to look around your site in order to determine its importance and ranking, it’s called crawling. The introduction of Google’s Florida update in 2003 signaled the end of the late-90’s SEO era. The update, designed to weed out poor quality content, enforced rules that many had overlooked in favor of Black Hat practices.

Backlink Analysis Tools – There are a number of link analysis tools out there, the two primary ones being AHREFs and Majestic. Backlink analysis tools allow users to analyze which websites are linking to their own website, or the websites of competitors, and can be used to find new links during link building. The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results.

They then modify their approaches to stay ahead of the curve. It’s often advisable for websites to hire an SEO specialist rather than use a generalist to handle such efforts, particularly as a site grows more complex and its popularity increases. Use of keywords or widely used phrases related to a site’s purpose. When a user types a phrase into a search engine, the search engine combs through the sites that contain that phrase. And considering that search engines drive 93% of all website traffic, that’s a lot of potential visits to your site. Instead, it’s time to focus your efforts on improving your content in ways that will help your audience find the information they want. And since it’s easier to rank for these keywords, the chances of seeing positive results within a reasonable timeframe are much higher — making them a much better investment of your time and budget.

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Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business. Voice Search Marketing with John Jantsch Discover tools and techniques to optimize your site, content, and marketing strategies for voice-activated search.

Optimizing for local search will get your local business high rankings on Google search results, higher leads and higher conversions. Google and other search engines will take this as a sign that your webpage does not have the relevant information and move you down the rankings. For example, the keyword best link building tools has a KD of 30, which is relatively easy to rank for. They were very reactive, very responsive, very professional at all times. We’ve seen a number of new keywords ranking year over year and a lot of those are on the first page for very competitive keywords.” Local seo rank tool with Brad Batesole Local SEO is critical for local businesses.

Once you have that baseline established off-site tactics can help take your site to the next level. Additionally, whether you’re writing your own unique real estate website content, or you’re hiring freelancers to do it, you’ll want to know the importance of keyword density. Learn here how to research key phrases and use them in your content for the best search engine optimization. Consistent, easily navigable page layouts—this may seem like a no-brainer, but it’s a small SEO tweak that can go a long way. When creating content for a website, it’s important to add features like a table of contents that improve readability. This will encourage more time spent on each page by your visitors, and it will also improve search engines’ ability to index your pages.

SEO Foundations with David Booth Explore the concepts of search engine optimization . Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences. When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank. is an SEO checker tool that helps you find duplicate content on your website.

Their impeccable SEO services build brands and help every size business in getting more customers and more sales. SEO is an important part of marketing in the online world and has many factors that can affect its success. In order to improve your website’s SEO, focus on creating great content, using relevant keywords, linking when appropriate, and always writing content that is creative and original. Additionally, remember that SEO is an on-going process, and doesn’t end as soon as you’ve posted content. Instead, keeping a website relevant and up-to-date by posting new, high-quality content frequently and consistently is equally important. With over 200 ranking factors that determine organic results placement, there’s a lot to consider! We will partner with you to understand your business goals in order to improve your reach in the organic search results.

Along with architecture tweaks, the way you write, format, and present the content on your site is also part of making or breaking your search engine ranking. When we write articles at Skillcrush, for example, our goal is to make them informative, understandable, and engaging—but we also need to make sure you can find them! Creating a sitemap—a collection of categories and links in the footer of your pages will make a site more indexable (or “findable”) by search engines, and more navigable for users (a what is affiliate marketing win-win). “Organic traffic” is the marketing term for users who visit a site through the results of a search engine query (or by “Googling” it). Let’s say someone types “what is SEO and how does it work” into their Google search bar, sees this article in their search results, and clicks on the link to read it. SEOTonic is an award-winning best SEO Company in India providing high-level digital marketing and search engine optimization services for online businesses.

That’s why blogs and directories do so well on search engines. Off-site (or off-page) optimization refers to all the strategies or tactics that are executed somewhere besides your own website, but that positively impact your website’s search engine rankings. As I mentioned above, I’d suggest first getting your on-site ducks in a row, as that foundation will support better results for your off-page efforts.

Even though there is a small chance that the user may be looking to start an SEO business, Google understands that the vast majority will be expecting to see a listing of companies. Sites with dynamic content often rank higher than those with static content.

Signing up for SEO services is a long-term investment that has to be managed on an ongoing basis to maintain rankings, stay ahead of the competition, and accommodate new search engine algorithms. Instead you should be spending more time driving your search visibility to accelerate your results, increase rankings, traffic, and customers. Creating a high-quality Knowledge Center can boost traffic, rankings, and your content marketing ROI. While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.

This will help you stay ahead of the curve and you will be able to answer their queries before any of your competitors. Local search optimization is essential for small businesses that operate on a regional scale.

Your content should cover local news stories and events, almost every digital marketing expert is going to emphasize that blogging is the best way to get rankings. But when you are optimizing for local search your piece of content should only be talking about the local events. This will make your site relevant and it won’t sway away your potential customers. Target relevant keywords, use keyword tools like Google keyword planner to target relevant keywords that your potential customers are searching for.

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With the ever-evolving search engines algorithms you need an efficient solution to keep your rankings safe. cognitiveaudit seo‘s Site Audit tool helps you detect all the weak points of your website before your users do and lets you know exactly what’s holding your website back from ranking. Our SEO Audit Tool crawls all the pages it finds on your website to provide a fully customized set of data easy to comprehend and visualize. It also offers powerful recommendations on how to fix the error on your site so you can outrank your competitors and quickly increase your overall website performance. The cognitiveSEO toolset is a complete digital marketing solution and most likely, the only SEO tool you’ll ever need.

The tool flags all possible SEO issues and provides recommendations on how to fix them so that you can experience increased rankings and traffic in a matter of days. There are a couple quick and easy ways to check search ranking. Simply enter your keywords to get an idea of how popular they have been historically in terms of search volume. You can also use Google Trends, which is a truly fun site to explore.

One of the best ways to show search engines that you’re a knowledgeable, trustworthy source is to connect with other sites that are relevant to your keyword. Our system finds applicable websites, which are verified by individual members of our team. We then compose a short, unique comment with the relevant content and keyword and include a link back to your site. Title tags max out at 60 characters, so choose your words wisely. Meta tags refers to the text underneath the green link, and these tags are meant to give people an idea of the information on that specific web page. Obviously, the higher quality meta description, the more organic web traffic a page will receive. SEO offers incredible opportunity and access (it’s an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow.

Compare different keywords to see a quick graphical comparison of interest over time. Use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. In addition to using keywords throughout the body of your post, take advantage blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built in. After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory.

SEO Services is a do-it-for-me service where we do both on-site and off-site SEO optimizations for our customers. Search Engine Visibility is an on-site tool that helps provide keyword recommendations for meta tags and keywords on your site. While both of these tools make it easier to perform SEO tasks, they still require the customer to make the changes themselves.

Likewise, your first-page ranking can only do so much if your content post-click is crummy. That’s why a good relationship between SEO and great content is essential! Here are 10 tips on how to write SEO content to make your content go further and enhance your SEO efforts at the same time. Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site. Although there are legitimate companies that help Web sites improve their rankings, according to Google’s page about SEO, most such offers that arrive in e-mail messages are of little-to-no value.

The Ultimate SEO Guide is here to dispel those myths, and give you everything you need to know about SEO to show up in Google and other search engines, and ultimately use SEO to grow your business. Over the years, we have continuously refined our SEO efforts to keep up with Google’s search algorithm updates, allowing us to deliver first-page search engine results for our clients. Pages that rank drive website traffic to the service and product pages that are most relevant to the questions that searchers are asking, ultimately generating more leads. You can pay somebody peanuts to do this on your behalf and, for a very short period, it brings results.

The search engine’s own Webmaster often gets sms marketing marketing offers suggesting that Google doesn’t show up well in search results . “Reserve the same skepticism for unsolicited e-mail about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.” Search engine optimization is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

Then Google sees what’s happened, and they delist your site permanently from search engine rankings. Now, you need a new website and new content, etc.—so, black hat SEO is a terrible idea. Your content needs to be written so that it provides value to your audience. It should be a mix of long and short posts on your blog or website. You should not try to “keyphrase stuff” as this gets penalized by search engines now. However, your text should contain the most important keyphrases at least once and ideally two to three times—ideally, it should appear in your title.

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I mentioned my Complete List of link building strategies earlier. But if you’re up to the challenge, this article will show you how to get started with original research content. The bad news is that creating this type of data-driven content can be really tricky. That way, your content will stand out from the other step-by-step guides already out there.

Because this guide was one of the first of its kind, hundreds of bloggers in the Paleo space linked to it and shared it on social media. That’s why I also created a thorough guide to link building.

But if you do decide to optimize old URLs, make sure to 301 redirect the old pages to the new URLs. And if this new structure results in multiple pages with similar content, implement canonical URLs. But I usually recommend that people leave their URLs in place… even if their not ideal. Instead, just focus on creating SEO-friendly URLs for future pages that you publish. Bing has their own version of this tool called Bing Webmaster Tools). And in general, it’s exactly what someone searching for “SEO audit” would want to read.

Thanks to my Complete List, you now have one stop shopping for all things link building. Now I’d like to share a few examples of the type of high-quality content that’s working really well in 2020. For your content to stand out in 2020, it needs to be exceptional. Otherwise, it’s going to get buried by the millions of posts that come out every single day. So someone searching for a Product Keyword like “revenue forecasting software” would get a lot of value from this page… even though the main goal of the page is to get you to sign up for a trial. In many ways, even though this isn’t a blog post or article, it’s still high-quality content. As you can see, the well-designed page and outlines key product features.

If you want to dive deeper into link authority metrics, I recommend this video from Moz. With that, here’s a quick primer on off page seo all things link building. In fact, Stone Temple Consulting has been analyzing the same set of search results since 2016.

But the reason I recommend starting here is the fact that Skyscraper content is relatively straightforward to create and promote. With that, let’s cover a few white hat link building strategies that I use and recommend. In other words, did someone link to your site because they thought it was worth linking to? No matter how you slice it, directly paying someone for a link is always against Google’s guidelines. Even though “web design” isn’t exactly the same things as “SEO”, it’s still related. For example, I recently got linked to from this website about web design. To to Google, this is a link from a super relevant website.

With that, here are more details on how to create -friendly content. All you need to do it enter a product keyword or informational keyword into it. I recommend typing keyword ideas into Google and jotting down any suggestions that come up. Here’s where you drill down into the exact words and phrases that customers type into the search box. This nifty free tool helps you create a customer persona, step-by-step. At the end of the process you’ll have a detailed avatar that you can refer to again and again.

And if you run a site with lots of images, image SEO is SUPER important. Otherwise, Google will have a hard time understanding what’s on your page. But I also include lots of variations of my keyword… along with what are known as “LSI Keywords”.

Backlinks from guest posts should make up around 5% of your link profile. Anything more than that can get you into hot water with Google. That’s because guest blogging can easily go from a legitimate way to get traffic and exposure to a black hat approach. Guest posting as a link building strategy is extremely controversial.

One thing to note is that you don’t want to go overboard and use your keyword 100x on every page. That’s a black hat SEO strategy called “keyword stuffing”, which can get your site penalized. Because people use your description to figure out whether or not to click on your result.

Well, when it comes to on-page optimization, your title tag is the most important part of your page. That’s why it’s important to use your target keyword on your page… without going overboard. If you’re ready to get started, I recommend reading this list of visual content ideas and examples. Of course, infographics aren’t the only way to create visual content. You even have combinations of different types of visual content, like “Instructographics”.

The goal of link building is to get other websites to mention your website. That way, you can see if the traffic that’s coming in from SEO is actually converting into leads and sales. If not, you can use the “Mobile-Friendly Test” tool from Google. Mobile optimization has gone from “nice to have” to “an absolute must”. Google gives a slight edge in the search results for websites that are secure with HTTPS. In fact, they just launched an updated version of their PageSpeed Insights tool.

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Voice searches aren’t just for smart speakers, like Amazon Alexa. Google has even reported that nearly half of all adults use voice search everyday. But if you put out high-quality content written by respected experts, your E-A-T is going to be in good shape. When it comes to improving E-A-T, there really are no shortcuts.

If your site puts out generic content written by random freelance writers, it’s going to be hard to establish E-A-T. Let’s cap off this beginner SEO tutorial with a handful of emerging trends in the digital marketing world. I’ve found that a significant update to old content results in a “Freshness boost”. Plus, users always want to read new stuff that’s 100% relevant right now. And use H2 and H3 subheaders to break your content up into neat sections.

And that’s one of the reasons that the page didn’t rank well in Google. I recently improved the organic traffic to one of my pages by 219%. But let’s say that you want to make a chicken curry at some. You’d probably search for something like “Thai chicken curry recipe”. And understanding search intent is a BIG part of succeeding with SEO in 2020 . Search Intent (also sometimes called “User Intent”) is the primary reason that someone performs a search. As it turns out, there are four main types of Search Intents.

Images are much more visually engaging than an article that’s 100% text. But if you want a quick overview, Pogosticking is when users bounce the four ps of marketing around the search results to find something that helps them. So last year I decided to better align the page with search intent.

For example, Google’s new “How Search Works” report mentions that they want to rank “reliable sources”. But when you realize that Google specifically states that the text content on a page is important for image SEO, this finding makes a whole lot of sense. 36% of American consumers have already used visual search .

Here’s how you can use video to improve your SEO this year. In fact, according to Cisco, online video will make up 82% of all online traffic by 2022. The rater guidelines spend a lot of time evaluating the site itself. They even go as far as to say that medical content needs to be written by health care professionals. If you hire random freelancers to write your content, you’re in trouble.

But based on how things are trending, visual search is poised to take off in 2021. 99.58% of all Featured Snippets are from pages that rank on the first page for that term. According to SEMrush, 6.83% of all search results have a Featured Snippet. Now that Google can divide up a single page into distinct passages, you can expect long-form content to work even better for SEO in 2021. Today, Google can parse a single piece of long-form content into 5, 10, or even 100 unique passages.

This feature is going to affect 7% of all searches, which is a massive number. This feature allows Google to rank specific sections of a page (“a passage”) independently. But 9 times out of 10, you can improve your core web vital scores using the tips that I outlined above. And once you feel like you’ve mastered those, start looking into more advanced stuff, like YouTube SEO and voice search. Plus, according to Sistrix, YouTube videos are now becoming a bigger part of Google’s search results too. In fact, according to Search Engine Land, 1 in 5 searches done on mobile phones are voice searches.

And if you can hook them up with a stat, a survey, or an industry study, they’ll link to you like there’s no tomorrow. Today, that page gets 156.46% more organic traffic than the old version.

Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started. And each entry is structured to give people a primer on that topic. But instead of linking together random blog posts, you present them as entries in a single “hub”. Content hubs are essentially a bunch of related content that cover a specific topic. And thanks to social media sites like Pinterest and Instagram, visual content should continue to see growth in 2021. And those 5 pieces of content brought in 22,926 backlinks, 23,217 social media shares and 262,983 thousand visitors.

The downside of long-form content USED to be that you could sometimes get beat by a more focused page. If not, I recommend going back and organizing your content into VERY clear sections. This means your content emails videos needs to be divided up into dedicated sections. The only difference is that a single page now has more chances to rank. Passages allow Google to rank specific, relevant passages from a specific page.

You’ve probably noticed more Video Featured Snippets in the search results. If video isn’t part of your digital marketing plans, you’re missing out.

For example, this post used to rank really well for “SEO campaign”. So even though this was a “how-to” keyword, I didn’t publish a step-by-step tutorial. That’s why I recommend embedding video content into your blog posts. And from my own Google Analytics data, I’ve seen that this can significantly improve your bounce rate. And considering that Google owns YouTube, expect even MORE YouTube videos in the search results in 2021. In fact, a small HubSpot study of 165 Video Featured Snippets found that 80% of them contained a keyword in the title. From what I’ve seen, here are the 3 most important things to do to get your video content in a Featured Snippets.