If you’re not happy with your search engine rankings, it may be time to call in an Atlanta SEO company. The talented team at LYFE marketing provides quality SEO servicesthat will help you improve your search engine rankings and bring in more relevant organic traffic to your website. Updating a page’s meta tags can also be beneficial– these tags don’t have a direct impact on search rankings, but can increase click-though rate from the SERPs. Identifying the terms that searchers use in Google search and other search engines provides direction on what existing content can be optimized and what new content can be created.
Have you ever gone all in and optimized a page of content and moved on without ever looking back? You can’t review everything, but you should have a mindset that values data like rankings and natural search engine traffic and conversions. When you review the data, look for opportunities to take another stab at existing content by making a few changes. Add a compelling graphic with some key facts to hold the visitor’s attention. I’m convinced that engagement is a ranking factor worth some of your time. Revisit a page content header and tweak it to land some more top 10 keyword rankings. Interested in learning more about how SEO can work for your business?
Monitoring particular keywords and your existing URL positions in search rankings is important but, once you’ve set that up, it’s largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don’t actively improve your search position. Though in tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword research and targeted site and competitor domain crawling.
Our SEO team will create short articles, usually around two paragraphs, that use your keywords multiple times and link back to your website. These blog posts impact SEO because they show search engines that your keywords are important enough to be talked about. Blogs also create a base of long-lasting links to your site. When your content is linked by someone via Facebook, Twitter, LinkedIn, Google+, and other networks, it allows search engines to see what is credible and help you rank for specific keywords.
This is because the backlink acts as a signal to search engines that others find the content of your website to be valuable and credible. When many different sites link back to the same webpage or website, it allows search engines to infer that the content is worth linking to, and therefore also worth ranking higher on a search results page. is a growth-hacking platform for SEO, PPC, and content marketing goals.
Therefore, you should use keywords in your content in a way that doesn’t feel unnatural or forced. In off-site SEO, link-building refers to the practice of getting high-quality external sites to link back to you. While it’s important to write quality content for human readers, you also need to give search engines the possibility to properly crawl and index it.
Content – In addition to looking at links, search engines also analyze the content of a web page to determine if it would be relevant for any given search query. A large part of SEO is in creating content which is targeted towards the keywords that search engines users are searching for. It also doesn’t make for a good reader experience — a ranking factor that search engines now prioritize to ensure you’re answering the intent of your visitors.
It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. While optimizing your on-page is pretty straightforward, it can be much more difficult to put together quality off-page SEO.
If you’re looking for an affordable all-in-one tool to solve marketing tools tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t. Since every website is different and the competition varies online and on search engines, we cannot guarantee any SEO results. However, our methodology has proven to be an effective way to help your site increase in rankings. 80% of our customers are able rank on the first page of Google for their target keywords within 6 months if the customer 1) purchases the recommended plan and 2) allows us to make on-site optimizations. On a superficial level, they are much longer and your keywords are used more often, with more links back to you.
It is good to rank for keywords, but it also important, maybe even more so, to make sure you are reaching your users in each stage of the buying process. SEO monitoring tools like Google Search Console make it easy to get instant data on page-specific or site-wide search engine performance. Users can find information on which queries yield the highest amount of traffic for a given date range, as well as the position a page ranks for specific keywords. We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that’s where most business users will primarily focus.
This text is known as keywords and refers to the most important theme of the website, company, or product. Scouring the online world to find keywords are why, as in the example above, a search for “cupcakes” yields a result of multiple pages about cupcakes, not cookies. Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on. A backlink is also known as an inbound or incoming link and is created when another external website links to your site. Such links are particularly valuable for SEO because it helps to build a positive reputation for your website and its content.
Content marketing is an essential part of your SEO strategy and your company’s content needs to be valuable and engaging. Every page you build, every blog you write, and every new content offer that you create gives you another page on your website for search engines to evaluate. Search engine bots regularly crawl web pages and index the content on your website. The more relevant keywords that you have, the better you’ll rank for that specific keyword or search query. SEO is the process of helping your website rise in rank on Google and other search engines, therefore getting your site in front of more people, increasing business and making you an industry leader. It is extremely important that you have a solid strategic plan before you dive in.