Rather, let search engines know what the page is about through clarity and concision. Meta descriptions—short text snippets summarizing the content of a web page—often appear below the page title in SERP results. While Google doesn’t use meta descriptions directly as a ranking factor, SEO-optimized meta descriptions attract more visits from SERP pages because the people searching will likely read them. This in turn sends search engines positive signals about the site. Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
This is not a huge factor in search engine rankings, but will help your users easily scan your content and find the keywords they are looking for. You should use bolding and bullet points to set apart words in the text, and this further tells the engines what is important on the page.
It doesn’t take search engine’s rules or guidelines into consideration, and includes practices like keyword stuffing and buying links to improve a site’s search performance. It was popular in the early days of SEO because it was easy to get away with it; very few people were aware of or understand SEO, and search engines didn’t yet penalize for Black Hat activity. So, if you don’t know search engine optimization is basically getting content ranked inside of a search engine? The reason you want to do that is to drive traffic revenue leads for handing to your website. When the early days of SEO there were these affiliates who were making you know millions of dollars a year. Young kids who had figured out ways to get when he’s at the top of Google just seeing the type of money that these people were making off of their own individual knowledge it was incredibly inspiring to me.
It also keeps users navigating your site longer, which search engines understand to be a positive reflection of site quality. Resist the temptation to “stuff” titles and descriptions with a ton of keywords. Keyword stuffing will have an actively negative effect on search rankings.
Links – Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites which are of poor quality. Sites that acquire links from many other sites gain authority (called “PageRank” in Google) in the eyes of search engines , especially if the sites that are linking to them are themselves authoritative. As we’ve seen, one of the major advantages of SEO is getting more traffic because of better search ranking. That makes SEO an ideal lead generation tool, because when searchers follow links back to your site, you have the chance to convert them to leads, and later make sales.
Writing for real people, answering real questions, and providing pleasant online experiences sends positive signals to site visitors and crawlers, which is a win-win for you. Focus on creating web pages with a clear hierarchy interspersed with internal and external links. If you’re not sure about the quality of your site’s on-page how to choose a niche for affiliate marketing, run it through Alexa’s on-page SEO checker. The tool gives you a list of activities to improve on-page SEO, previews how pages might appear in search engine results, and identifies opportunities to improve rankings. Internal linking, or building links between a website’s own pages, improves a site’s crawlability and sends signals to search engines about the most important keywords on a page.
You can also increase the value of your own pages by interlinking your content to create internal links. An authoritative page can pass on search ranking or link juice to other pages on your site. So if you have an in-depth resource, you can link to it every time you talk about your topic. For this model to work, choose the broad topics for which you want to rank. Then, create content based on specific keywords related to that topic that all link to each other to establish broader search engine authority.
SEO PowerSuite covers all search engines and offers unlimited sites, keywords, and backlinks to track, and the best part is that many of those features are available for free. Because it’s a desktop SEO tool, we don’t have to pay for hundreds of servers to process your data. That’s why SEO PowerSuite is at least 3X cheaper than other SEO tools — and infinitely more flexible and feature-rich. Moz Pro is a platform of SEO tools that aim to help you increase traffic, rankings, and visibility across search engine results.
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Search engine optimization, or , is incredibly important for marketers. Although we’ve spoken a lot about optimizing websites and content for search engines, it’s user experience that increasingly drives search rankings.