An Introduction To Seo

Write for people first, and you can’t go wrong with Google. Meta descriptions show up under the title of a search results entry. Page titles describe your page and are the first line of your search results entry. They tell both Google and searchers what your page is about. And you can also include local search variants where relevant.

These include your target customers’ age, gender, income, and education level; their key sources of information; and their main challenges and pain points. Well, cold calling doesn’t work anymore and people tend to block or ignore ads. The SEO Book Keyword Suggestion Tool aggregates search data and provides volumes, related terms, and more. Not only will you avoid annoying visitors; you could also increase conversions by 185% like Salt Strong did, while still increasing organic traffic. For mobile SEO, some of the same issues apply as on the desktop. For example, since you want to increase dwell time, it’s important to reduce bounce rate.

And you can use SEMrush’s site audit tool if you change the user-agent from desktop to mobile as shown below. If you’re getting started with mobile SEO, it’s a good idea to check if your site is mobile friendly. One of the easiest ways to do that is with Google’s own tool. We’re willing to bet that those numbers have changed, and there’s now more mobile traffic and less desktop. One thing it’s worth doing is checking how much mobile traffic you have. That way you’ll know if you should already be looking after mobile SEO, or you have a couple of weeks to do it.

Google has 95% of the mobile search market, so optimizing for mobile means optimizing for Google. With recent Google changes, failure to look after mobile affiliate program could result in search invisibility, and mobile’s bringing other changes you’ll need to be ready for. Just set up an alert for your brand and BuzzSumo will show you where there’s a missing link. Link juice, sometimes called link equity, is the value and authority that a web page link or site link passes to another web page as far as Google is concerned. Examples of structured data in action include recipe cards and answer boxes, which give searchers a complete—or almost complete—answer to their search query. Structured data, also known as schema markup, is a way to classify your content to help Google show even more relevant results.

Keeping images compressed minimizes site load times, but it’s not the only factor to look at. Sites can also be slow because of having too many page requests, too many scripts, and unoptimized code. To use Screaming Frog, type your main site URL into the search box, and you’ll soon be able to see all the page titles and meta descriptions it finds . To ensure you’re getting the right results, you need to assess your existing traffic and carry out a website health check by doing an SEO audit.