We recognized the need to address the technology challenges specific to a CMO and the marketing department. But, if you just Google Structured Data Testing Tool, you’ll get to the Google page where you can plug in your website or your code to test it out. And like Terry’s saying, it’s going to tell you if there’re errors, or warnings, and kind of how egregious the problems are. Get the Dallas part out.” So, we need to find out everything there is to know about Joe the Plumber. If Joe the Plumber doesn’t have much stuff out there, then we know what we need to go out and build for Joe the Plumber. It’s kind of thinking differently than marketing principles or even web design where you can say, “Okay, here is this big block of wood.
What else can I add to it that’ll give me a prettier block of wood on the code side? ” Because it’s not prettier if they’re obviously… I showed one of my medical spas one of the schemas that she had on her site. She was like, “Oh, gosh.” It’s pretty much four times… Her schema’s probably four times the size website rating of her entire website as far as words. As you go out and you do these what’s called “abouts and mentions” that has more to do with the authority level of what you’re doing, whether it be grander service or whatever. But you go out and you just search the Internet, what does Google thing about Terry Samuels?
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Now all of a sudden you start seeing things and you include those powerful things in your schema. One of the reasons that I know a lot of people don’t do it this way is because it takes a lot of time. It can literally take you days just to do a real good schema for a website. You have the links to the university and the awards, and the different associations that he was involved in the schema. So you’re basically just introducing Google to a new Dr. Brown. They knew the Dr. Brown on the bio page, but now they get to see a whole new Dr. Brown.
They get to see the speech he did with the Channel 10 news station. All the different things that schema plugins are never going to be able to find, are the important stuff that makes schema so powerful. They’re not going to go out and find that Dr. Brown has degrees from four different colleges. They’re not going to go out and find that Dr. Brown is associated with two different hospitals and three different clinics, and he does charity work for XYZ.