For example, the long-tail keyword “how to write a blog post” is much more impactful in terms of SEO than the short keyword “blog post”. Now, let’s take a look at the 12 blog SEO tips that you can take advantage of to enhance your content’s searchability. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. There are only so many ways to get traffic — social media, paid ads, email or search. If necessary, building white-hat links to your most important pages.
For ecommerce, people tend to perform research on desktops. Preliminary research may be done on mobile but this also leads to more desktop searches. Personally, I like to check rankings at least once a week to look for this change, but it can take a few months to really see the fruits of your labor. While I’ve found it’s not 100% accurate, it does give you a general sense of whether your rankings are overall going up or down. Ahrefs has a built-in rank tracking feature you can use to be notified whenever your rankings increase or decrease. Just keep in mind that you’ll probably need to send a few hundred emails just to get a handful of links, unless you’re a link building genius of some kind. Also called “building links by fixing the internet,” broken link building is one of the most effective and easy link building tactics.
Search engines also look to your URL to figure out what your post is about, and it’s one of the first things it’ll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its unique URL — so make sure you include your one to two keywords in it. Before you start writing a new blog post, you’ll probably think about how to incorporate your keywords into your post. That’s a smart idea, but it shouldn’t be your only focus, nor even your primary focus.
Back in the wild-west days of SEO, Google wasn’t so good at identifying the relationship between semantic keywords. Before you freak out like this suddenly became an advanced math course, don’t worry! This is just a fancy way of saying “synonymous” keywords, as well as closely related keywords and topics. Uses semantic data from various sources to display of block of information about people, movies, and events to name few items, and usually appears to the right of search results.
On-page SEO for ecommerce is all about making sure your keywords are in the right places. It’s just a way of ensuring Google knows exactly what your page is about. Be sure to include a “related products” section on each product page. This will add more relevant internal links and has been shown to increase average order value.
That puts it at the top of the page unless there’s a promoted result or an answer box above it. Off-page SEO means taking action to build trust, authority, social signals, and inbound links. To improve your SEO, you may assume you need to create new blog content. Although that’s partially true, you should also focus a great deal of your time and energy on your existing blog content. Specifically, repurposing and updating your current content, as well as removing your outdated content. It’ll help you generate leads over time as a result of the traffic it continually generates. Now, in order to rank in search and best answer the new types of queries searchers are submitting, the solution is the topic cluster model.
But, when you publish blog posts frequently and consistently optimize them for search while maintaining an intent-based reader experience, you’ll reap the rewards in the form of traffic and leads long-term. If you’re interested in optimizing your best-performing older blog posts for traffic and leads like we’ve been doing since 2015, this tool can help identify low-hanging fruit. Image alt text should be descriptive in a helpful way — meaning, it should provide the search engine with context to index the image if it’s in a blog article related to a similar topic. So, in addition to being reader-friendly , your meta description should include the long-tail keyword for which you are trying to rank. Websites that are responsive to mobile allow blog pages to have just one URL instead of two — one for desktop and one for mobile, respectively. This helps your post’s free website analysis because any inbound links that come back to your site won’t be divided between the separate URLs.
To do that, you need to send them the most internal links from your highest authority pages — which this bad example isn’t doing. Typically, your home page is the most authoritative page on your site. Internal links from one page on your site to another pass some of that “link juice” or “authority” from one page to another. This was formerly called PageRank, but Google no longer uses that term. Ecommerce site architecture, or structure, is how you set up your navigation, category pages and product pages.
By sleazy links, I mean links from low-quality sites that are spammy, like the ones I mentioned pointing to my site above. If those sites that copied are low-quality, I should disavow those links to avoid a penalty. Your backlink profile is just a way of analyzing the links pointing to your site. You want to do this to ensure you’re not getting spammy links that could get your site penalized. Looks like I have 22 “404 Not Found” errors — in other words, links pointing to a page that isn’t there.
Unless you’re a brand-new business, you should be the first search result. You can easily find potential duplicate content issues across the web with a premium Copyscape account. For $10 you can check up to 200 URLs using their batch tool. Using HTTPS across your website is important for both your user experience and Google’s ranking algorithm. Go through these two lists and grab everything that’s relevant for you. Vary your keyword usage, blend in LSI keywords and answer every question around your topic to win. Just pop your primary keyword into Ahrefs and click on “Also rank for” or “Search suggestions” to see everything Google thinks is relevant.
You can also sort this in by traffic in descending order just by clicking the Traffic column. If you like, you can put a minimum traffic filter as well, such as no less than 200 searches per month. Ahrefs, the tool I mentioned above, is an all-around amazing SEO tool. You can use it for keyword research, competitive research, to build backlinks and much more. For now, just record the keywords in your sheet and move on. DA is SEO company Moz’s rank of how authoritative a website is, based on its link profile and other factors (i.e. the number of backlinks pointing to a site from another site). However, do NOT blindly use the same keywords as your competitor!
I actually met up with them in real life and linked to their blog several times. But you don’t need to go through that much effort to get a link most of the time. Instead, just focus on building friendships with influencers. Instead, content marketing strategi you’ll need to collaborate with other bloggers and website owners to acquire those links. Backlinks from other websites with high domain authority to your website improves your rankings more than nearly any other ranking factor.
For example, I wrote a blog post about the best RV accessories for my blog, The Wandering RV, which now ranks #2 for its keyword. This does a few things, but it mainly allows your business to show up in local search results. All these links with a DR of “N/A” and a UR of 0 are usually crap. Look for spammy sounding URLs and crappy websites whenever you click to view them.
Ideally, you want your web page content to appear as one of the top three results. That’s because those positions get almost half of the clicks in SERPs, and more clicks mean more traffic and more potential for leads and sales. If you have a #1 ranking, your web page appears first in SERPs.
At its core, it’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it. Just eyeball it at “low,” “medium” or “high” based on its CPC in relation to the general CPC you see across most keywords in your niche. Take note of the volume and buyer intent in your sheet for all of your highly important keywords. Just apply filters like we did above to find the really great ones, then export and copy-paste to your spreadsheet.
Be sure to include your keyword within the first 60 characters of your title, which is just about where Google cuts titles off on the SERP. These longer, often question-based keywords keep your post focused on the specific goals of your audience.